Denmark national team unveiled their third kit for the World Cup. The new red kit is inspired by their Euro 92 success when Denmark won their only major title. However, their logo is completely invisible in the kid designed as the third kit.
An all-black design which signifies the “colour of mourning” was unveiled by Hummel recently.
“We wish to make a statement”
According to their Instagram caption, the team wanted to make a statement regarding Qatar’s human rights.
“We’ve toned down all the details for Denmark’s new World Cup jerseys, including our logo and iconic chevrons,” Hummel Sport said on Instagram.
“We wish to make a statement about Qatar’s human rights record and its treatment of the migrant workers that have built the country’s World Cup stadiums.”
Qatar’s World Cup organisers, the Supreme Committee for Delivery and Legacy (SC), said it disputed Hummel’s claim that “the tournament has cost thousands of people their lives”.
SC Spokesperson told Reuters that they are in touch with Denmark’s Football Association.
“…We have engaged in robust and transparent dialogue with the DBU (Denmark’s football association). This dialogue resulted in a better understanding of the progress made, the challenges faced, and the legacy we will deliver beyond 2022,” an SC spokesperson told Reuters.
“We whole-heartedly reject the trivialising of our genuine commitment to protecting the health and safety of the 30,000 workers who built FIFA World Cup stadiums and other tournament projects.
“That same commitment now extends to 150,000 workers across various tournament services and 40,000 workers in the hospitality sector.”